Platypus Tours Privacy Policy

Effective February 4, 2015

We at Platypus Wine Tours respect your concerns about privacy and value the relationship we have with you. This Privacy Statement describes the types of personal information collected by Platypus Wine Tours on this website. Because we understand that your privacy is important, we wish to explain the types of information we gather and the way in which we use it. We also tell you how you can contact us or answer any questions you may have.

Information We Collect About You and How We Use It

You may choose to provide personal information (such as your name, telephone number and e-mail address) through our website. Here are the ways in which you may provide the information and the types of information you may submit. In addition to the uses described below we may also use the information you submit for internal purposes. We also tell you how we may use the information.

Contact Us Form and Email Links

If you communicate with us through the "Contact Us" form on our website, or direct email links throughout the site, we may ask you for information such as your name, email address and telephone number so we can respond to your questions and comments. We also may use the information you provide to evaluate the quality of our products and services and to communicate with you about our products and services.

Information We Collect by Automated Means

We collect certain information by automated means when you visit our website, such as how many users visited our site and the pages accessed. By collecting this information, we learn how to best tailor our website to our visitors. We collect this information through various means such as "cookies," and IP addresses as explained below.

Google Analytics and Google Analytics Demographics and Interest Reporting

Google Analytics is a web analysis service provided by Google Inc. ("Google"). Google utilizes the data collected to track and examine the use of this website, to prepare reports on its activities and share them with other Google services. Google may use the personal data collected (cookie and usage data) to contextualize and personalize the ads of its own advertising network. We use Google Analytics coupled with Google Analytics Demographics and Interest Reporting tools to monitor our website traffic and provide some basic demographic information about our visitors, such as general location, age group, gender, interests/affinity, and where our visitors are coming from, what pages are being visited, when and how frequently. We use this information so that we may better understand our customers' needs to help us create the most meaningful content possible and an overall better online experience for our website visitors.

Google Adwords and Google Adwords Remarketing

Platypus Wine Tours uses Google Adwords to promote our business online through paid search advertising. 

Third party vendors, including Google, show paid advertisements for Platypus Wine Tours on the Internet. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website. You may opt out of Google's use of cookies by visiting the Google Advertising opt-out page (http://www.google.com/policies/technologies/ads/) or opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt out page. (http://www.networkadvertising.org/choices/)

This website uses the Google AdWords Remarketing service to advertise on third party websites (including Google) to previous visitors on our site. It connects the activity of www.platypuswinetours.com with the Adwords advertising network and the Doubleclick Cookie and collects cookie and usage data. It could mean that we advertise to previous visitors who haven't completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Of course, any data collected will be used in accordance with our own privacy policy and Google's privacy policy. You can opt out of the cookie tracking here: http://google.com/settings/ads/onweb/optout?hl=en

Google Display Network

We enable Google Analytics to collect data about our website traffic via Google advertising cookies and anonymous identifiers in addition to data collected through a standard Google Analytics implementation. We will not facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature. You may opt out of of the Google Analytics Display Advertiser Features by visiting the Network Advertising Initiative opt out page. (http://www.networkadvertising.org/choices/)

Microsoft Bing Ads

Platypus Wine Tours uses Bing Ads to promote our business online through paid advertising. To more effectively market our services, Bing Ads utilizes a small text file known as "a cookie" to record the completion of your transaction. Bing Ads wants to assure you that any information that is gathered will remain anonymous and cannot be used to identify you. Browsers, such as Internet Explorer and Mozilla Firefox, let you delete cookies and choose what types of cookies you want to allow on your computer. Please check Help for your browser to learn how to delete cookies or change the privacy level on your computer.

Cookies

Like many companies, we use third party "cookies" to track data on our website. Cookies are bits of text that are placed on your computer's hard drive when you visit certain websites. We use cookies to tell us, for example, whether you have visited us before or if you are a new visitor and to help us identify site features in which you may have the greatest interest. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all our website features.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our website, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world our website visitors come. We also may use this information to enhance our website.

Information We Share

We do not sell or otherwise disclose information about our website visitors to any third parties for the third parties' direct marketing purposes without prior consent, except as described here. We may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity, or (iv) for any other legitimate business purpose. In addition, if Platypus Wine Tours, or some portion of Platypus Wine Tours Limited, is sold, we may provide information about our customers and leads, including information obtained through our website, to the acquiring entity.

Links to Third-Party Websites

On our website, we may provide links to third-party websites. These websites operate independently from Platypus Wine Tours and may have their own privacy statements in place, which we strongly suggest you review if you visit any linked website. To the extent any linked website you visit is unrelated to Platypus Wine Tours, we are not responsible for its content or any use of the website.

Updates to Our Privacy Statement

This Privacy Statement may be updated periodically and without prior notice to you to reflect changes in our information practices. If there are material changes to our Privacy Statement, we will post a prominent notice on our website and indicate at the top of the statement when it was most recently updated.

How to Contact Us

If you have any questions or comments about this Privacy Statement, or if you would like us to update information we have about you, please contact us by emailing us at info@platypustours.com or by writing to us at Platypus Wine Tours, 101 So. Coombs Street, Napa, CA 94558.

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